SBS
The Family Law
A marketing campaign that captured the essence of the heartwarming and funny comedy/drama written by Benjamin Law and commissioned by SBS.
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The focus was to highlight the plight of the main character Ben Law, as he struggles to keep his family together through the breakdown of his parent’s marriage and the regular mishaps of teenage-hood. This was a cross-platform campaign that delivered media across TV, Print, Digital, and Social.
I was responsible for developing the concepts for and creating the key hero artwork as well as a variety of images for publicity to use. This involved reading and dissecting the scripts, an intensive ideation period as well as producing a detailed photography brief, art directing the photoshoot, working collaboratively with Content, Publicity, Photographers, Production companies, and various stakeholders to take the ideas from concepts to deliverable assets for marketing.
