The unique format allowed the Home Cooks to test their skills while moving along the Chefs Line each week, represented by Chefs from some of Australia's top restaurants. The supporting marketing campaign was built around digital, print, outdoor, and broadcast assets.

Being a mad foodie, I requested to work on this project and was heavily involved in the entire process of bringing this campaign to fruition from the ideation process, concepting, compositing mocks, liaising closely with the photographer and production team in the lead up to the photoshoot, art directing on shoot day and working closely with both Marketing and Publicity teams to ensure that stakeholders were confident with our approach to the campaign image and publicity shots that would live out in the media for the 13-week duration of the show.

I was also the lead designer responsible for producing over 200 campaign assets across print, social, outdoor and digital platforms.

Concepting phase

Hero marketing image

Photography

Outdoor

Online

Publicity