The Deep Blue Sea was a production that was targeted towards STC’s loyal, long-term subscribers. This was a classic, mid-century play by Terrence Rattigan, headed up by the formidable Marta Dusseldorp. I concepted the hero marketing image for the play, designed to evoke the emotional turmoil experienced by the main character, and communicate the play’s central themes of identity, love and loneliness.  

The image had to be striking and evocative, whilst being flexible enough to work in any advertising space. The campaign collateral was extensive and spanned everything from the traditional poster, flyers in venues and cafes,  and venue signage, to a significant outdoor media presence including street furniture, taxi backs and railway signage. 

We took the audience on a journey by introducing them to the play through the Season brochure and accompanying trailer video. We generated audience interest and anticipation by establishing a strong visual presence in the outdoor media space close to the play’s debut, and digital support on the STC website, as well as a digital campaign that brought the trailer and characters into familiar online spaces for the audience.

Concepting phase

Hero marketing image

Photography

Outdoor

Online