SYDNEY THEATRE COMPANY
The Beauty Queen of Leenane
A savagely funny and dark play, supported by an attention grabbing campaign.
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The Beauty Queen of Leenane, starring Yael Stone and Noni Hazlehurst was a campaign that required a uniquely creative approach. The hero image needed to flexible enough to represent the squalor and tension that the characters lived in, as well as have striking cut through in a campaign strategy that was heavy on Outdoor exposure.
I concepted this image and art directed the photoshoot with care, to ensure that we could achieve both goals.
